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THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have.

This revised second edition from our bestselling Key Guides includes brand new entries on some of the most influential thinkers of the twentieth- and twenty-first century: Zizek, Bergson, Husserl, Heidegger, Butler and Haraway. With a new introduction by the author, sections on phenomenology and the post-human, full cross-referencing and up-to-date guides to major primary and secondary texts, this is an essential resource to contemporary critical thought for undergraduates and the interested reader. As more bodies are found in gruesome, staged scenarios, Montoya and Abby are in a desperate race to stop a killer whose terrifying crimes are bringing them The Roadside MBA: Real-World Lessons for Entrepreneurs, Start-Ups and Small Businesses free download pdf ever nearer to a shocking revelation. For the past is never completely gone. Its sins must be avenged. And a twisted psychopath is getting close enough to make them. . .

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Author: Scott Schaefer,Paul Oyer,Mazzeo Mazzeo
Number of Pages: 320 pages
Published Date: 21 May 2015
Publisher: Pan MacMillan
Publication Country: London, United Kingdom
Language: English
ISBN: 9781447286332
Download Link: Click Here
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